Our design partner, Kim Bain Advertising, created this new logo for our client, Advanced Electrical Contractors. They needed an update of their old website and logo (see the Wayback Machine for a glimpse at the old site). One design challenge was that the new logo needed to be reminiscent of their old one, as that image was on all of their vehicles, and the replacement of the logos had to be done in stages, not all at one time. A dramatically different logo would have made for confusing branding.
Kim did a great job of giving them a new look that was consistent with the existing branding, yet looked more polished and refined.